GET FULLY PREPARED

The Trade Show Academy

Maximize the value of your exhibition participation.

READY FOR THE FAIR

How to Prepare for Success

At OCC, we know that a successful trade fair presence does not happen by chance. It takes time, resources – and the right preparation. That is why we have created The Trade Show Academy – a practical, efficient learning platform designed to help you, and your team make the most of your time at the event.

Here are three key questions to consider before the fair:

Is your stand crew confident with body language and sales messaging?
Is your stand designed to attract and retain visitors?
Do you know how to measure your exhibition results – and how to improve them?

If not – The Trade Show Academy is the perfect place to start. We have made it easy to optimize your fair experience with short, focused video modules – simple, accessible, and effective.

WHAT YOU NEED TO KNOW

What is The Trade Show Academy?

The Trade Show Academy is an online learning platform tailored to exhibitors at B2B and public trade fairs. It offers concise video-based courses that sharpen your team’s skills – before, during, and after the event.

The platform is developed in collaboration with “The Trade Show Academy”, a seasoned partner with over 30 years of experience in generating real results at fairs across Europe.

Whether you are new to trade shows or a seasoned exhibitor, you will gain fresh insights, hands-on tips, and plenty of “aha” moments you can apply directly at your stand. The goal is clear: to make your participation more targeted, more effective – and to maximize your return on investment.

IT'S THAT SIMPLE

How It Works

The Trade Show Academy consists of short, targeted online courses you can access anytime, anywhere. You set the pace and choose the content that is most relevant to you.

You get:

Efficient learning in a short time – each course lasts max. 30 minutes, divided into bite-sized videos of 1–7 minutes
Practical tools and examples – featuring real-life cases and actionable solutions to common challenges
24/7 access – learn when and where it suits you, and revisit specific content whenever needed

MAXIMUM VALUE

What is in It for You?

The courses cover the entire trade fair journey – before, during, and after – allowing you to focus on the areas where you need it most:

Set clear goals – and measure results. Learn how to define your objectives and measure what actually worked. With the right tools, you will get a clear overview of your performance and areas for improvement.
Design a stand that makes people stop. Get concrete advice on how to design a stand that draws attention – even from a distance – and invites conversation. A well-designed stand is the first step towards more meaningful interactions.
Create a memorable visitor experience. Find out how to arrange your stand so visitors naturally engage with your message. When your space and content work together, the impact becomes stronger – and longer lasting.
Master your communication. Discover how body language, eye contact, and the right questions make a big difference. When your message is clear and confidently delivered, your audience will feel it.
Follow up on leads – while the interest is still hot. With a concrete follow-up plan, you will be in a much stronger position once the event ends. Learn how to get the timing, tone, and next steps right – and turn interested visitors into loyal customers.

YOUR NEXT STEP

Ready to Get Started?

Want to enhance your trade show performance and achieve better results?

Contact Project Manager Kristian Nordfred Hansen at knha@occ.dk – and get access to The Trade Show Academy today.

Would you like to learn more about The Trade Show Academy – and hear what other exhibitors have gained from the experience? Read more here – or visit www.messeakademiet.dk to get a sneak peek at the videos, tools, and insights waiting for you. It’s your chance to preview the knowledge that can elevate your entire trade fair participation.

NB: All content in The Trade Show Academy is in Danish.